Getting away from those mass products, from the ‘big’ names, those renowned designer labels and back to an individual look. The days when people want to define themselves via the image of some brand or other are now past. What is truly luxurious about an item of clothing? Originality, natural quality and the fact that the item in question has been manufactured under clean working conditions.

The NINAHOLLEIN womenswear collection is a cross between practical everyday clothes and exclusive fashion: ostensibly simple designs that are, however, suitable for a wealth of functions and can be interpreted, adjusted and combined individually. We attach great importance to careful execution by hand and clever details. But whether the wearer wants to look respectable, casual, elegant or sexy in these clothes is, at the end of the day, up to her:

Children's natural urge for movement and their playful attitude to their own clothes are the starting point for our children's collection What counts is what children feel really comfortable in and what they see as useful, amusing or beautiful. It is best to let them discover for themselves the perfect approach to a particular item of clothing – and without cliched colors and patterns, cheap messages, brands that are forced on them or kitsch for children.

The NINAHOLLEIN children's collection is impressive in a different way. These clothes combine geometric styles with decorative but practical details. And something that will please parents above all, the fact that these clothes are also hard wearing, durable and easy to care for.